The Mission
Creators Trove explores how new media is reshaping society and culture—what it means for our future, and how we can get ahead!
We document and analyse the people, platforms, and power shifts behind the creator generation.
Our goal is simple: To empower you to not only understand the forces shaping this era—but take full advantage of the advancing technologies, and societal and cultural shifts behind it.
In the process, also re-establishing a functioning fourth estate.
Our Story
Creators Trove officially launched on the 12th of April 2024 with the release of the debut issue in Sydney.
It began as a means for the founder, Parker Floris, to produce something meaningful and tangible with his photography, and collate his observations and analysis of the creator economy from the previous year
After the magazine had reached it’s fourth continent, it was clear that Creators Trove needed to move to London to dive deeper into the creator industry—landing on the 2nd of July 2024.
Who is a Creator?
Creators are those who use media to share something with the world. This can manifest in the telling of stories to educate, inspire, entertain and more. Additionally, creators are not just those who sit in front of the camera, but also comprise the teams working tirelessly behind the scenes, and those who create just for fun.
Who is Parker?
Parker Floris is a Sydney-born creator who has been producing award-winning media since 2011, and regularly freelances for a variety of acclaimed clients around the world. His work has been seen globally by tens of millions. He studied Media (PR & Advertising) minoring in Commerce and Philosophy at the University of New South Wales, and now spends his time building Creators Trove.
If you have a story you think would suit an upcoming issue of Creators Trove:
parker@creatorstrove.com
